Over the last year eBay’s brand has struggled a bit. It was hit with a massive security breach and announced that it was spinning out PayPal, a divorce precipitated by the overwhelming investor sentiment that eBay was holding PayPal back. Still, the company has shown steady growth and profit, giving it the breathing room it needs to try and reinvent itself. Its newest adventure takes eBay into the world of offline retail: a partnership with the designer Rebecca Minkoff for new “smart stores” in New York and San Francisco.
Walking into the store, shoppers are greeted with massive mirrors that double as touchscreens. They can browse the aisles the old-fashioned way, or swipe through the store’s inventory. Rather than lugging an armful of clothes to the dressing room, you simply tap the items you want to try on. When everything is ready to try on, you get a text alert. Oh, and feel free to order a drink while you’re at it.Comments Off on Ebay’s new smart stores