SmartStores
The future of retail
Mirror lets your reflection try on clothes
Clothes shoppers wanting to experience the 21st-century version of dress-up have until November to try on the new Macy’s Magic Fitting Room in the retail chain’s New York’s Herald Square flagship store.
The company is showing off a 72-inch mirror display that enables you to superimpose clothing on your reflection. The mirror features a multitouch screen that lets you select items such as tops, dresses, bottoms, and coats. After making a choice, the item covers your reflection, making it look like you’re actually wearing the garb. Swimming in that shirt? Simply touch the mirror to take it down a size.
Macy’s calls the Magic Fitting Room the future of retail, and this does seem to be the case, as more retailers adopt augmented-reality solutions for clothing and shoes.
Read more: cnet