Wising up to smart phones

With smartphones today, we can check what is on the movies and paying for admission. Looking up maps on the fly to find nearby stores and restaurants.

Smartphones come with Internet access and range of clever applications and this is changing the way we shop.

The growing popularity of Web-enabled smart phones do far more than simply send text messages and make calls. Consumers increasingly have access to a world of information at their fingertips, and at the moment they’re making buying decisions.

Software developers are responding by introducing new cell phone programs that help compare prices or list coupons, and retailers are also working to adapt.

Since the iPhone’s debut two years ago, other manufacturers have introduced similar models and Google has introduced a new operating system called Android for smart phones.

Of the roughly 270 million cell phones in use in the U.S. today, smart phones make up around 13 percent, but annual smart phone sales are projected to double by 2013.

Smart phones will increasingly and seamlessly merge with Smart stores to assist in connecting consumers with products and services that they want, when they want. Currently the door is wide open for developers with vision and execution to fulfill the needs of smart consumers and early adopters of technology that is useful to them. This trend will give rise to many innovative services and programs on smart phones which could turn out to be a huge business opportunity for developers.

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NTT combines Java & RFID, for loyalty cards

NTT Communications has begun trials of a high-tech alternative to loyalty cards that promises to simplify their use.

Loyalty cards are big business and are often handed out to customers when they have made a purchase. Consequently, people end up with wallets stuffed with too many cards.

When cell phone carriers began rolling out electronic wallet services a few years ago some retailers offered shoppers the ability to keep their points in a Java applet inside their phones rather than a physical card. But this too has led to clutter in the form of a phone full of applications, one for each store.

The NTT technology, called “Gyazapo,” hopes to simplify this by bringing together loyalty cards in one application. It too is a Java applet and can be used in phones that also include short-range RFID technology. Most current phones support the technology.

Trials began this week at major Japanese electronics retailer Bic Camera and will also be tried over the next few months at two other retailers.

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Nokia Announces App ‘Smart Store’

Nokia kicks off the 2009 Mobile World Congress in Bacelona with the announcement of the Ovi Store, an application store that blends media with social networking and location-based services, akin to Google’s Latitude application. Ovi already boasts partners such as Facebook, MySpace and game publisher Electronic Arts.

Nokia Executive Vice President Tero Ojanperä used a keynote address to do just that, with the announcement of Ovi, an application store that “learns” users’ preferences and uses location and social networking to personalize the experience. Nokia says Ovi will be accessible to about 50 million people immediately upon its launch in May.

Source: eweek.com

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SmartStore Helps Mobile Operators

SmartStore

SmartStore

Mobinex, in cooperation with Turkcell Teknoloji, announced SmartStore solution for mobile operators to enable delivery and management of applications on mobile phones.

Mobinex and Turkcell Teknoloji combined forces to provide an innovative mobile application storefront technology; SmartStore, which will help operators to increase their revenues from application downloads. The integrated offering will benefit Mobinex’s user experience technology and Turkcell Teknoloji’s expertise on carrier grade platform delivery and integration services.

Mobile operator branded SmartStore mobile client simplifies the discovery of mobile applications dramatically. One-click purchase and installation, community interaction features such as commenting, voting, and customized user interface make SmartStore a compelling super store for mobile applications. SmartStore may include operator specific mobile widgets, which are deployed by Smartface Platform’s rapid visual development environment, or any other mobile applications from third party developers.

Mobinex, as the leading provider of on-device software solutions, is dedicated to increasing revenues of mobile providers with innovative user experiences. Along with customers and partners including Vodafone, Zain, Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP, Mobinex products reach to a subscriber base of 120 million globally.
For more information: www.mobinex.biz

Turkcell Teknoloji has been established as a 100% subsidiary of Turkcell which is a GSM Network Operator with more than 36 million subscribers. Turkcell Teknoloji grew from the development group within Turkcell to provide solutions for mobile operators all over the world. Turkcell has benefited a lot from the products developed by Turkcell Teknoloji aiming to achieve 100% customer satisfaction at the operator’s site.
For more information please see: www.turkcelltech.com.tr

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Shopping with Google Android

ShopSavvy, Barcode Scanner, and CompareEverywhere are three free shopping applications for Google Android poised to help you find the best deals in town and online.

At their core, they’re nearly identical, using the phone’s camera to auto-focus on a barcode. That barcode is then matched to a product using an open source decoding library, ZXing, that was developed by Google engineers last year.

These services are not perfect and there is much to say about what they don’t do, but what is impressive is that Android is hardly out of the door and there are already a plethora of competing apps. Even more impressive is the vision that developers are showing by putting in such services to phones. This is perhaps and endorsement of what retail in the future will become. i.e., a perfect storm of RFID, smart phones, Internet, and GPS with software and services using these technologies in order to help you make informed purchases at a price that is right for you.

With all this in mind, it isn’t hard to see a future for the likes of PayPal and Google Cart on mobiles. But the real interest for retail will be all the future smart ideas that will take advantage of the fact that their customers are carrying around the perfect communications device in their pocket.

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