If you thought websites were intrusive, say hello to smart stores and beacon tracking.

Beacons, custom mobile apps, and Bluetooth Low Energy (BLE) appliances are easily accessible to retailers, such experiences will begin to show up in real life. Using smartphone signals, beacons, and BLE appliances, retailers can track a shopper’s location and measure appropriate metrics and patterns in browsing habits.

Read all:
http://venturebeat.com/2014/03/11/if-you-thought-cookies-were-intrusive-say-hello-to-smart-stores-and-beacon-tracking/

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